{"id":5561,"date":"2023-03-14T22:10:23","date_gmt":"2023-03-14T22:10:23","guid":{"rendered":"https:\/\/salutdobrogea.ro\/?p=5561"},"modified":"2023-03-14T22:13:38","modified_gmt":"2023-03-14T22:13:38","slug":"da-sau-ba-huzur-la-ct-bus-din-reclamele-de-pe-autobuz","status":"publish","type":"post","link":"https:\/\/salutdobrogea.ro\/index.php\/2023\/03\/14\/da-sau-ba-huzur-la-ct-bus-din-reclamele-de-pe-autobuz\/","title":{"rendered":"Da sau ba? Huzur la CT Bus din reclamele de pe autobuz"},"content":{"rendered":"\t\t
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Zilnic suntem bombarda\u021bi cu reclame. Pe toate canalele: la televizor, la radio, pe internet, pe strad\u0103 sau la mall. Pretutindeni sim\u021burile ne sunt acaparate de publicitate. Da, reclama este sufletul comer\u021bului: aduce bani celor care apeleaz\u0103 la promovare, dar \u0219i proprietarilor de mijloace de comunicare \u00een mas\u0103 sau de suporturi publicitare. Dac\u0103 te plimbi prin ora\u0219 n-ai cum s\u0103 nu observi autobuzele viu colorate, \u00eembr\u0103cate din caroserie p\u00e2n\u0103-n ferestre \u00een autocolante promo\u021bionale. Ei bine, satura\u021bia de mesh-uri \u00een culori neon aduce bani frumo\u0219i societ\u0103\u021bii de transport \u00een comun.<\/strong><\/p>

\u00cen ultimii trei ani, autobuzele \u00eenf\u0103\u0219urate \u00een reclame au adus bugetului CT Bus SA peste 1,2 milioane lei. Potrivit unor surse bine informate, \u00een anul 2020 veniturile din reclame au totalizat peste 230.000 lei, \u00een 2021 peste 430.000 lei, iar \u00een 2022 s-au dublat fa\u021b\u0103 de 2020 \u0219i au ajuns la peste 560.000 lei. \u0218i nici nu este de mirare, av\u00e2nd \u00een vedere tarifele. Nu oricui \u00eei d\u0103 m\u00e2na s\u0103-\u0219i vad\u0103 produsul expus pe autobuz. \u00cen func\u021bie de tipul de autovehicul \u0219i de suprafa\u021ba acoperit\u0103 de reclam\u0103, pre\u021burile variaz\u0103 \u00eentre 150 \u0219i 350 euro pe lun\u0103, f\u0103r\u0103 TVA. De precizat c\u0103 CT Bus SA vinde tot ce \u00eenseamn\u0103 suprafa\u021b\u0103 bun\u0103 de afi\u0219aj de pe toate mijloacele, fie mobile – autobuze, microbuze, c\u00e2t \u0219i fixe: tonetele de bilete. Acestea din urm\u0103 pot fi colantate pentru pre\u021bul modic de 75 euro pe lun\u0103, f\u0103r\u0103 TVA, potrivit datelor furnizate de site-ul CT Bus SA.<\/p>

CT Bus vinde tot <\/strong><\/p>

Mai exist\u0103 \u0219i publicitatea indoor, panourile vitrate de l\u00e2ng\u0103 u\u0219i, m\u00e2nerele de sus\u021binere pentru c\u0103l\u0103tori sau harta CiTy Tour cu obiective turistice, care se poate oferi gratuit tuturor c\u0103l\u0103torilor din autobuzele supraetajate (n.r. eu am c\u0103l\u0103torit, dar n-am primit). Pentru expunerea produsului pe harta Constan\u021bei se pl\u0103te\u0219te \u00eentre 500 \u0219i 1.000 euro, \u00een func\u021bie de suprafa\u021ba machetat\u0103. Cele mai ieftine sunt afi\u0219ele de interior format A3 \u0219i A4, care cost\u0103 5, respectiv 3 euro pe lun\u0103. P\u00e2n\u0103 \u0219i biletele pot deveni mici flutura\u0219i publicitari contra sumei corespunz\u0103toare.<\/p>

Ar mai fi de ad\u0103ugat c\u0103 \u00een autobuze exist\u0103 \u0219i LCD-uri pe care ruleaz\u0103 diferite informa\u021bii, de unde, de pild\u0103, ne z\u00e2mbea duios \u00een campania trecut\u0103 fostul primar, Decebal F\u0103g\u0103d\u0103u. Acestea nu sunt scoase la mezat, se pare, fiind probabil rezervate altor z\u00e2mbete ce ne vor intoxica \u00een perioada urm\u0103toare.<\/p>

Directorul provizoriu: \u2033Acoperim cheltuielile de func\u021bionare\u2036<\/strong><\/p>

Pentru a afla \u00een ce se investesc sumele c\u00e2\u0219tigate de pe urma afi\u0219ajului publicitar de pe autobuze \u0219i microbuze l-am contactat telefonic pe \u0219eful mijloacelor de transport \u00een comun. Directorul General provizoriu Aristide-C\u0103t\u0103lin Dumitrache, neafiliat politic, dup\u0103 cum ni-l prezint\u0103 site-ul CT Bus, ne-a r\u0103spuns doar prin SMS c\u0103 \u2033veniturile se folosesc pentru a acoperi cheltuieli de func\u021bionare: motorin\u0103, energie electric\u0103, piese, salarii\u2036. \u2033E un concept simplu, clasic. Nu au o destina\u021bie special\u0103\u2036, a conchis directorul.<\/p>

Dac\u0103 ne f\u0103ceam iluzii c\u0103 banii ar fi investi\u021bi simbolic \u00eentr-o direc\u021bie \u2033verde\u2036 – o ma\u0219in\u0103 electric\u0103 sau hibrid, cu mai pu\u021bine noxe, sau, de ce nu, \u00eentr-un spa\u021biu verde destinat c\u0103l\u0103torilor asfixia\u021bi de gazele de e\u0219apament prin sta\u021bii, acestea ne-au fost risipite brusc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Zilnic suntem bombarda\u021bi cu reclame. Pe toate canalele: la televizor, la radio, pe internet, pe strad\u0103 sau la mall. Pretutindeni sim\u021burile ne sunt acaparate de<\/p>\n","protected":false},"author":1,"featured_media":5562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[745,747,319,748,749,746],"class_list":["post-5561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitate","tag-aristide-catalin-dumitrache","tag-autobuz","tag-ct-bus","tag-mijloace-de-transport-in-comun","tag-publicitate","tag-reclama"],"yoast_head":"\nDa sau ba? 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